Houston homebuyers consider a variety of factors when making their purchasing decision.

They look at location, scrutinize floor plans and discuss features of their new home. But often, something as simple as paint color can help make or break a deal, as well as sway home prices, according to a new report.

Zillow Inc. (Nasdaq: Z) recently released its 2017 paint color analysis report, which looked at more than 32,000 photos from homes sold across the country. The Seattle-based online real estateā€¦